Major Japanese Travel Agency: U.S. New Business Launch Support and Consulting

We provided support and consulting for a major travel agency launching a new business (focused on Japanese sake) in the U.S., assisting from company establishment through to sales initiation.

Given the strict Three-Tier System governing U.S. alcohol sales, we applied specialized expertise to handle licensing applications as an import company, organizational structuring, and foundational tasks, as well as leading sales negotiations for this startup venture.

Since the sale of fresh sake in kegs—a unique model akin to beer distribution—required an entirely new approach for the U.S. market, our services extended beyond basic advice. We developed strategic business guidelines, identified potential customers, and crafted a comprehensive sales plan, which included selecting target states, negotiating with distributors, setting pricing, securing distribution channels, and managing sales negotiations.