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Nagasaki Prefectural Government: Planning and Management of Nagasaki Wagyu Promotion for the U.S. Market (B2B)

Nagasaki Prefectural Government: Planning and Management of Nagasaki Wagyu Promotion for the U.S. Market (B2B)

[Nagasaki Wagyu's Debut in NY at J-SPEC, February 2023]

We were entrusted with planning and managing a B2B event to introduce Nagasaki Wagyu to the New York market for the first time, targeting industry professionals.

In developing the concept, we conducted market research on the distribution of Wagyu in the U.S. and incorporated feedback from industry insiders to identify key trends and insights. Based on these findings and leveraging our experience, we highlighted the unique appeal of Nagasaki Wagyu. The event was crafted to focus on delivering the desired outcomes and aligning with the client’s thematic goals, ensuring a successful introduction to the U.S. market.