In the rice snack promotion project organized by JRE (Japan Rice Export Promotion Council), we facilitated the recruitment of industry professionals in the U.S. and managed business matching and setup for meetings. Participants from Japanese manufacturers connected with companies from Los Angeles and New York through both in-person and virtual formats, creating a unique opportunity for cross-regional networking in these challenging times.
The U.S. market consists of diverse segments, including Japanese, Asian, and mainstream audiences, each with different interests and demands. When matching and setting up meetings, it was crucial to build compelling value propositions that resonated with buyers from each segment. While these meetings are just the first step in initiating business, they often lead to unexpected discoveries and lay the groundwork for future opportunities.
Our company will continue to promote the allure of Japanese cuisine and build a nationwide network across the United States.
Participating Companies in the Promotion:
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